With this new alliance, Hefty Seed will gain access to Meristem’s patented BIO-CAPSULE for the delivery of its proprietary blend of microbes and micronutrients
Meristem Crop Performance Group, LLC and Hefty Seed Company announced a strategic alliance and supply agreement focused on increasing the impact of beneficial biologicals on crop production and return on investment (ROI) for American farmers.
“Hefty Seed Company’s stellar reputation for bringing the best in crop inputs and agronomic advice to help farmers make the most of every crop is second to none,” says Mitch Eviston, Founder and CEO of Meristem Crop Performance, in announcing the alliance. “We are thrilled to be selected as a Hefty Seed Company go-to-market partner for delivering beneficial biologicals to their customers through our patented BIO-CAPSULE™ Technology.”
With this new alliance, Hefty Seed will gain access to Meristem’s patented BIO-CAPSULE for the delivery of its proprietary blend of microbes and micronutrients. This agreement is a first of its kind for the technology.
“Finding a way to deliver biology, along with micronutrients and other bio-stimulants, in a talc delivery system to our customers is one of our key areas for growth,” says Matt Thompson, Hefty Naturals Brand Manager. “It is very easy to damage living biology with micronutrients and other bio-stimulants, and by keeping the biology away from any potential harm until the grower needs it, it increases consistency of the product’s performance.”
Thompson explained that as growers upgrade planters, fewer and fewer are investing in in-furrow capabilities.
“Using the BIO-CAPSULE to deliver our yield-improving products opens our customers to a new avenue to use these products,” he says. “This is an extremely exciting partnership for our customer base that will continue to advance the Hefty Naturals portfolio.”
